MarTech articles & perspectives
Long-form articles on stack architecture, data activation, email deliverability, and lifecycle automation — drawn from two decades building enterprise MarTech programs, not vendor slide decks.
Why Braze works for single-brand hardcoded journeys, where it breaks under real-time multi-brand complexity, and why manual campaign ops is the new legacy.
A practical framework for turning marketing AI experiments into reusable workflows with human review, quality controls, measurement, and governance.
How to build a campaign QA framework that validates data, targeting, suppression, personalization, integrations, launch health, and rollback.
Daniel Robles
Developer & marketing technology leader · San Francisco Bay Area
I build enterprise MarTech systems and publish articles on CDPs, lifecycle programs, data pipelines, and the tooling that keeps campaigns accurate across channels.
Detailed case studies for practitioners who want implementation context behind the articles — not a résumé bullet list.